The TSG quality and design soon gained popularity among American skaters, encouraging the brand to sign with a US distributor in 1996. In 1999, TSG entered the snowboard market with their skate-style snowboard helmets introducing a totally new look to the world of winter sports safety gear.

Former Santa Cruz Snowboards R&D and team manager, Swiss Ruedi Herger, became TSG’s new product and brand manager in 2004. Aiming for a more intense brand development and bigger product portfolio, he started to explore other sports markets, such as mountain biking, BMX, wakeboarding and skiing. A year later Herger and partners bought out the brand and relocated the company’s headquarters and design lab to Zurich, Switzerland.

Today, TSG International AG is one of the world’s biggest international suppliers and distributors of skateboard, bike, snowboard, ski and wakeboard safety gear. Backpacks, accessories and a small apparel line complete the program.